ABOUT
Learn more about Absolutely Right’s history, mission, and values.
I’m Absolutely Right.
Hi. I’m Sarah Hellyer, the strategist and owner behind Absolutely Right Marketing.
Here’s the truth: I’m not always absolutely right about marketing—and that’s okay. No one is. Marketing is part art, part science, and a whole lot of testing, iterating, and learning.
So why the name? Because my mission is simple: to help small and growing businesses craft the right marketing plans for their unique goals, resources, and audiences. Not one-size-fits-all. Not cookie cutter. The right fit for you.
I started Absolutely Right because I saw how confusing and overwhelming modern marketing can be, especially for small business owners whose expertise is anywhere but marketing. Marketing is complex, but it doesn’t have to be overcomplicated.
With 15+ years of experience in corporate marketing, sales, and operations across industries including EdTech, higher education, hospitality, travel, and startups, I bring both breadth and depth to the table—blending strategy with hands-on know-how to help you grow.
Based in sunny Winter Park, Florida, I partner with small businesses locally and nationwide to craft marketing that’s absolutely right for them.
Because at the end of the day, marketing doesn’t have to be overcomplicated. It just has to be absolutely right for your business.
Mission
I help small and growing businesses find clarity and confidence in their marketing. The right plan isn’t about chasing every trend. It’s about building realistic, effective strategies that fit your goals, your resources, and your audience.
Philosophy
Good marketing doesn’t have to be overwhelming. I believe in simplifying the complex, combining creativity with strategy, and building plans that reflect each business’s unique voice and vision. With the right guidance, small business owners can feel empowered without having to go it alone.
Values
I value respect, equity, and inclusion in every partnership. I welcome the diverse perspectives and experiences people bring to the table, and I choose to work with businesses that value inclusivity, honesty, and collaboration.
