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Read the latest marketing tips and tricks, advice for small business owners, and Absolutely Right updates.
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“Plan” isn’t a 4-letter Word
If you want your marketing to be efficient and effective, you can’t avoid “the dreaded ‘P’ word.” That’s right — periodically, you’ve got to stop and make a plan.
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Can you “DIY” your company’s marketing?
“I can just do my own marketing, right?” It’s a common question for small business owners and growing start-ups, and the answer is that you probably can—but should you?
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There is No Marketing Playbook
There is no universal marketing playbook; effective strategies must be tailored to each business’s unique context, goals, and audience.




