I’m Absolutely Right.

Hi. I’m Sarah Hellyer, the strategist and owner behind Absolutely Right Marketing.

I’m going to let you in on a little secret – I’m not always absolutely right about marketing. It’s okay, though; no one is. Marketing is a little bit art, a little bit science, a lot of expertise, and even more testing and iterating.

Why Absolutely Right, then? Because my mission is to help craft realistic and effective marketing plans for small and growing businesses – the right plans for each business’s unique needs.

I started Absolutely Right because I was struck by how confusing and overwhelming modern marketing can be, especially for small business owners whose area of expertise is, well, anything else.

Marketing is complex, but it doesn’t have to be overcomplicated. With 15+ years of experience in corporate marketing, sales, and operations across EdTech, higher education, hospitality, travel, and startups, I have the broad and versatile skillset to guide you to meet your goals and achieve growth for your business.